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DATA ENABLED CAPACITY FORECASTING

Proactive Capacity Consulting for Project-Based Industries

whatifi Scenario Services is a tech-enabled consultancy that supports project-based businesses with real-time, data-driven capacity forecasts.

Eliminate uncertainty, optimize resource allocation, and deliver on-time and on-budget.

Today.
Not next week.

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Helping decision makers ask - and answer - their biggest 'what if' business questions. Better.

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"I need to lower our likelihood of over or understaffing - both scenarios are death for a firm like ours."

George H.
Anaplan Integration Provider
Why whatifi?

Visual, yet powerful features

Everything about our approach to building financial projections is unique. Hang on... Prepare to have your mind blown.

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manage 100's of outcomes

Control the Chaos of Project-Based Planning

Managing capacity for project-based industries is complex.

People. Inventory. Compute power. Storage. Supply Chain.

Fixed start and end dates leave no room for error.

Resource bottlenecks delay critical deliverables.

Overestimating capacity wastes budget, while underestimating causes chaos.

Without accurate forecasting, your team is stuck reacting instead of acting.

Geoff Holmes head shot

"I need to lower our likelihood of over or understaffing - both scenarios are death for a firm like ours."

Geoff Holmes
Integration Partners - Phoenix, AZ

your secret weapon

Capacity Consulting Powered by Technology

We combine expert domain knowledge with custom-built, cutting edge solutions to help you. Here is how it works:

An audit of your existing workflows and data to create a baseline.

Forecast future resource needs for every phase of your potential projects.

Integrate with CRMs and other systems to pull real time data.

Optimize team utilization across competing priorities.

Simulate multiple “what-if” scenarios to distill trends and patterns in your projections based on your baseline.

Tammy Sutton headshot

"whatifi helped us dial in our capacity planning by showing us how projects interact and compete for resources. Now, we can proactively adjust schedules and staffing to stay on track."

Tammy Sutton
Head of Production, Theory Studios, Los Angeles
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Simplified mockup showing how capacity decisions are represented in whatifi

proactive instead of reactive

How We Help You Plan Better

Anant Singh head shot

"Being able to adjust both our financial projections and our supply chain strategy in real time was a game-changer. We didn’t just build a plan - we created multiple roadmaps for long-term success."

Anant Singh
COO - Augsense, Vancouver

Audit Historical Trends
Predict resource needs and availability based on previous project timelines and outcomes.

Establish Drivers and Bottlenecks
Test multiple “what-if” scenarios to understand projections before making critical decisions.

Integrated Tracking
Tie resource consumption to live projects and update plans in real-time.

Custom Dashboards
Visualize capacity, resource utilization, and financial impact all in one place.

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Capacity consulting backed by our best in class 'what if' scenario planning technology.

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Why whatifi?

We make it easy to track all users analytics

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Prevent Lost Deals

Capture an extra $100K–$200K in annual revenue by proactively staffing for deals instead of turning them away due to uncertainty.

Reduce Runaway Staffing Costs

Save $50K–$100K a year on unnecessary hires and the associated onboarding/training. Avoid emergency contractor fees.

Shorten Onboarding

Reduce costly onboarding delays by 2–4 weeks, saving tens of thousands in idle overhead.

Avoid Project Penalties

Prevent late-delivery penalties or client dissatisfaction, which can cost upwards of $25K+ in fines or lost repeat business.

Improve Resource Utilization

Boost average utilization by 5–10% across a 10-person specialized team—equivalent to another $60K–$120K in billable hours.

Faster Decision-Making

Save managers dozens of hours each quarter that they’d otherwise spend juggling spreadsheets—easily worth $20K+ in manager time.

Testimonials

How we reduce risk and create decision-making confidence.

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"whatifi helped us dial in our capacity planning by showing us how projects interact and compete for resources. Now, we can proactively adjust schedules and staffing to stay on track."

Tammy Sutton headshot
Tammy Sutton
Head of Production - Theory Studios - VR and Animation

"Being able to adjust both our financial projections and our supply chain strategy in real time was a game-changer. We didn’t just build a plan - we created multiple roadmaps for long-term success."

Anant Singh head shot
Anant Singh
COO - Augsense - Hardware/IoT Startup

"whatifi helped us bring clarity to our complex resource planning. We can now evaluate multiple award scenarios and adjust staffing needs in real-time, ensuring we have the right talent at the right time."

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Alex Thiesen
Executive Producer at Refuge - Visual Effects and Animation
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Show. Don't tell.

Real Capacity Scenario Planning in Action

Take a look at our Case Studies and see how these companies are using whatifi scenarios to help them make proactive business decisions.

Theory Studios: Unlocking Project Success with whatifi Scenario Services

Managing project timelines and resource capacity is critical for Theory Studios.

By using whatifi, they streamlined decision-making, optimized artist allocation, and improved project forecasting—ensuring smoother production and better profitability.

How Augsense Uses whatifi to Secure Funding & Scale Production

For startups like Augsense, securing funding and scaling production requires more than just a great product—it demands clear, data-driven financial planning.

By using whatifi, Augsense built dynamic financial models to forecast cash flow, test funding scenarios, and optimize production costs. This gave investors confidence in their strategy is helping them scale with precision.

Refuge: Artist Capacity Planning with whatifi Scenario Services

Managing artist capacity in Visual Effects is a constant balancing act—hire too soon, and overhead eats into margins; wait too long, and you’re scrambling to meet deadlines.

Refuge tackled this challenge using whatifi, gaining real-time insights into staffing, project pipelines, and financial impact before making critical decisions.

The result? Smoother production cycles and smarter hiring.

The Team

Experience + Business + Technology + Data + AI

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Jon Cowley

CEO / Co-Founder

CEO; 25+ years in film & TV production, Head of Studio + Industrial Engineering

Jason Deol

Lead Dev / Co-Founder

Lead Software Engineer, BSc (Biology) + BSc (Cognitive Systems, Computational Intelligence & Design)

Alex Salgo

AI Software Engineer

AI Software Engineer - Data Science/Cognitive Science Master of Computing (AI)

Veda Ruikar

Product Manager

Product Manager and Strategy. Bachelor of Engineering, MBA.

Ethan Peacock

Production and Operations Manager

Production and Operations Manager for film, TV and VFX. Commerce.

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Contact

Get in touch today.

Do you have 'what if' questions? Please fill out the form and we'll get back to you.

We help you calculate multiple data-driven capacity and resource forecasts - in seconds - while making better, real time decisions.

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