Jon Cowley

CEO / Co-Founder

Sometimes innovation requires an outside perspective. Jon has spent 25 years in the feature film & TV VFX industry - working on some of the coolest movies you've ever seen. Jon combines a background in Industrial Engineering from the University of Toronto, Fine Arts from OCAD and Digital Animation. Coolest movie he has worked on - District 9.

About 

Jon Cowley

Sometimes innovation requires an outside perspective. Jon has spent 25 years in the feature film & TV VFX industry - working on some of the coolest movies you've ever seen. Jon combines a background in Industrial Engineering from the University of Toronto, Fine Arts from OCAD and Digital Animation. Coolest movie he has worked on - District 9.

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Articles By 

Jon Cowley

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Counting Pickles: Why Decision-Makers Need Event-Based Modelling in the Age of AI

Most businesses still make their biggest decisions in spreadsheets. The problem? Spreadsheets capture the what — revenue last quarter, payroll this month, costs on a project — but they rarely capture the why or the when. Numbers without story don’t add up to insight, especially in the age of AI. After 25 years in film and post-production — an industry where everything runs on timelines — I began asking why business models don’t work the same way. That’s the foundation of event-based modelling: a new approach to financial forecasting, scenario planning, and AI-driven decision-making.

Growing Your Business
8
 min read

The Great VFX Ramp Up: Forecasting, Revenue, Capacity and Artist Needs Post Writer's Strike

Visual Effects went from the mad content rush of the CoVid boom to an unprecedented phase of uncertainty and challenge. Massive industry layoffs and deep cuts followed as studios braced for the extended post-production drought. Even after the strikes finished, the industry has been slow to rebound. Superhero projects are flailing. The Amazons and the Netflixes are holding back on new projects - the stock market is demanding profitability over growth - and the result is that VFX studios have had to cut even deeper.

Case Studies
5
 min read

Case Study: How Blinkmoon Games uses whatifi to predict video game revenue

Blinkmoon Games is a Vancouver-based video game company that specializes in creating immersive, lore-rich, competitive games. Founded in 2021 by VFX veteran Hugh Behroozy, the company was facing the challenge of determining how much funding they needed to launch their first game, as well as how to price it appropriately and staff their team.

Case Studies
5
 min read