Visually create "what if" financial scenarios

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Trusted by 25,000+ companies around the world

Why Tech?

We make it easy to track all users analytics

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Simple & Easy Setup

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Team Collaboration

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Premium Support

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99.99% Uptime

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Get Started

How it works

Simple, yet powerful features

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Founder Funding 101™ - Startup Funding, Timing and Runway Guide

Our Bootstrap and Venture Path guide to funding rounds, common raise amounts, timelines and resources.

Integrations

Integrated with the tools you know and love

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Open AI

Utilities

Everyone is talking AI. Us too. Get "so what" instant assessments, suggestions and feedback on your financial models.

New

Railz

The Railz API connects to major accounting platforms to provide you with quick access to normalized and analyzed financial data.

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Plaid

Utilities

Never heard of Plaid? It is the industry standard for directly, and securely, linking to Bank Accounts, balances and daily transactions.

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Google Sheets

Spreadsheets

The up-and-coming challenger in the financial space. In the left corner. Wearing the green shorts and supported by best-in-class collaboration and version control.... Google Sheets!

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Xero

Accounting

Click. Point. Click. Integrate Xero with whatifi in minutes and ensure that you are looking at the most recent and accurate data when making decisions.

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Quickbooks

Accounting

Quickly connect a Quickbooks Online or Quickbooks Desktop account. We'll help you map your Chart of Accounts and historical balances into whatifi. Boom.

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Testimonials

What our great customers are saying

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Sophie Moore

Head of Marketing at Google

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Daniel Cannon

Head of Marketing at Google

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John Carter

Head of Marketing at Google

Articles & News

Our articles on Analytics, Growth & Tech

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Gestr - Hardware is Hard - Chapter 1

The startup grind is hard. Launching a hardware startup... even more of a challenge. Cashflow. Investment. Product runs. CoGS. Supply chain. Ad spend. Returns. Go-to-market. In this first of an ongoing series, we follow Tony Donaj and his journey as he builds a plan to bring Gestr - a wearable device that tracks hand movement to interact with your smartphone - to market.

ROAS - How To Control Your Ad Spend While Growing Your E-Commerce Store

Understanding your DTC ad spend is hard. For many people, advertising is simply the cost of doing business - something to throw money at to make sales and hope for the best. But if you dig deeper to understand the math, you can increase revenue, cut costs, and gain a better understanding of your business. Learn through a hypothetical case study why it's important, and what you need to do to get your ROAS back on track.

The Great VFX Ramp Up: Forecasting, Revenue, Capacity and Artist Needs Post Writer's Strike

Visual Effects went from the mad content rush of the CoVid boom to an unprecedented phase of uncertainty and challenge. Massive industry layoffs and deep cuts followed as studios braced for the extended post-production drought. Even after the strikes finished, the industry has been slow to rebound. Superhero projects are flailing. The Amazons and the Netflixes are holding back on new projects - the stock market is demanding profitability over growth - and the result is that VFX studios have had to cut even deeper.

Case Studies

Founder Funding 101™ - Startup Funding, Timing and Runway Guide

Our Bootstrap and Venture Path guide to funding rounds, common raise amounts, timelines and resources.

Why whatifi?