Visually create "what if" financial scenarios

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Trusted by 25,000+ companies around the world

Why Tech?

We make it easy to track all users analytics

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Simple & Easy Setup

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Team Collaboration

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Premium Support

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99.99% Uptime

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Get Started

How it works

Simple, yet powerful features

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Founder Funding 101™ - Startup Funding, Timing and Runway Guide

Our Bootstrap and Venture Path guide to funding rounds, common raise amounts, timelines and resources.

Integrations

Integrated with the tools you know and love

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Open AI

Utilities

Everyone is talking AI. Us too. Get "so what" instant assessments, suggestions and feedback on your financial models.

New

Railz

The Railz API connects to major accounting platforms to provide you with quick access to normalized and analyzed financial data.

New

Plaid

Utilities

Never heard of Plaid? It is the industry standard for directly, and securely, linking to Bank Accounts, balances and daily transactions.

New

Google Sheets

Spreadsheets

The up-and-coming challenger in the financial space. In the left corner. Wearing the green shorts and supported by best-in-class collaboration and version control.... Google Sheets!

New

Xero

Accounting

Click. Point. Click. Integrate Xero with whatifi in minutes and ensure that you are looking at the most recent and accurate data when making decisions.

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Quickbooks

Accounting

Quickly connect a Quickbooks Online or Quickbooks Desktop account. We'll help you map your Chart of Accounts and historical balances into whatifi. Boom.

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Testimonials

What our great customers are saying

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Sophie Moore

Head of Marketing at Google

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Daniel Cannon

Head of Marketing at Google

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John Carter

Head of Marketing at Google

Articles & News

Our articles on Analytics, Growth & Tech

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Counting Pickles: Why Decision-Makers Need Event-Based Modelling in the Age of AI

Most businesses still make their biggest decisions in spreadsheets. The problem? Spreadsheets capture the what — revenue last quarter, payroll this month, costs on a project — but they rarely capture the why or the when. Numbers without story don’t add up to insight, especially in the age of AI. After 25 years in film and post-production — an industry where everything runs on timelines — I began asking why business models don’t work the same way. That’s the foundation of event-based modelling: a new approach to financial forecasting, scenario planning, and AI-driven decision-making.

Growing Your Business

March 16, 2025

4

min read

Theory Studios: Unlocking Project Success with whatifi Scenario Services

Managing project timelines and resource capacity is critical for Theory Studios. By using whatifi, they streamlined decision-making, optimized artist allocation, and improved project forecasting—ensuring smoother production and better profitability.

How Augsense Uses whatifi to Secure Funding & Scale Production

For startups like Augsense, securing funding and scaling production requires more than just a great product—it demands clear, data-driven financial planning. By using whatifi, Augsense built dynamic financial models to forecast cash flow, test funding scenarios, and optimize production costs. This gave investors confidence in their strategy is helping them scale with precision.

Case Studies

Founder Funding 101™ - Startup Funding, Timing and Runway Guide

Our Bootstrap and Venture Path guide to funding rounds, common raise amounts, timelines and resources.

Why whatifi?