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Counting Pickles: Why Decision-Makers Need Event-Based Modelling in the Age of AI

Most businesses still make their biggest decisions in spreadsheets. The problem? Spreadsheets capture the what — revenue last quarter, payroll this month, costs on a project — but they rarely capture the why or the when. Numbers without story don’t add up to insight, especially in the age of AI. After 25 years in film and post-production — an industry where everything runs on timelines — I began asking why business models don’t work the same way. That’s the foundation of event-based modelling: a new approach to financial forecasting, scenario planning, and AI-driven decision-making.

Growing Your Business

min read

Death by Churn

Once upon a time, in a faraway land, there was a Startup full of hopes and dreams. They had searched far and wide and assembled, at great cost, a castle full of Customers. But then the Startup kingdom fell victim to a seemingly harmless looking little monster called Churn and the business died a very, very slow death as all its Customers left… one by one.

Growing Your Business

min read

How CFOs can use fast access to financial data to instill trust in their companies

Financial data underlies everything that a Chief Finance Officer (CFO) has to determine or predict or make forecasts on for the company they support. Building any financial planning model on a business requires access to the financial data across the whole organization - budgets, invoices, revenue, payroll, and more - historical and recent.

Growing Your Business

min read

How Long Does it Take to Build a Time Machine?

We talk to six Fractional CFOs about their workflows and how long it takes them to model a financial forecast for their clients.

Growing Your Business

min read

Founder Funding 101™ - Startup Funding, Timing and Runway Guide

Our Bootstrap and Venture Path guide to funding rounds, common raise amounts, timelines and resources.