News & Articles

Our articles on Analytics, Growth & Tech

Technology has up-ended many industries and there are huge changes coming in fintech.
Follow along as we help CFOs and finance folk better understand what is on the horizon, how it impacts your business, and how best to leverage the latest bells and whistles.

Featured

Counting Pickles: Why Decision-Makers Need Event-Based Modelling in the Age of AI

Most businesses still make their biggest decisions in spreadsheets. The problem? Spreadsheets capture the what — revenue last quarter, payroll this month, costs on a project — but they rarely capture the why or the when. Numbers without story don’t add up to insight, especially in the age of AI. After 25 years in film and post-production — an industry where everything runs on timelines — I began asking why business models don’t work the same way. That’s the foundation of event-based modelling: a new approach to financial forecasting, scenario planning, and AI-driven decision-making.

Growing Your Business
8
 min read

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ROAS - How To Control Your Ad Spend While Growing Your E-Commerce Store

Understanding your DTC ad spend is hard. For many people, advertising is simply the cost of doing business - something to throw money at to make sales and hope for the best. But if you dig deeper to understand the math, you can increase revenue, cut costs, and gain a better understanding of your business. Learn through a hypothetical case study why it's important, and what you need to do to get your ROAS back on track.

Case Studies
5
 min read

The Great VFX Ramp Up: Forecasting, Revenue, Capacity and Artist Needs Post Writer's Strike

Visual Effects went from the mad content rush of the CoVid boom to an unprecedented phase of uncertainty and challenge. Massive industry layoffs and deep cuts followed as studios braced for the extended post-production drought. Even after the strikes finished, the industry has been slow to rebound. Superhero projects are flailing. The Amazons and the Netflixes are holding back on new projects - the stock market is demanding profitability over growth - and the result is that VFX studios have had to cut even deeper.

Case Studies
5
 min read

Case Study: How Blinkmoon Games uses whatifi to predict video game revenue

Blinkmoon Games is a Vancouver-based video game company that specializes in creating immersive, lore-rich, competitive games. Founded in 2021 by VFX veteran Hugh Behroozy, the company was facing the challenge of determining how much funding they needed to launch their first game, as well as how to price it appropriately and staff their team.

Case Studies
5
 min read

Excel's Blindspot -- Time

Excel is arguably the most successful SaaS product of all time. 750 million users worldwide. Just read any other blog post in the FP&A, forecasting, projections, scenario analysis or sales modelling space. Excel’s sheer flexibility, depth and industry dominance makes it the Goliath of the financial world. But Excel has a blindspot.

Tech
7
 min read

Death by Churn

Once upon a time, in a faraway land, there was a Startup full of hopes and dreams. They had searched far and wide and assembled, at great cost, a castle full of Customers. But then the Startup kingdom fell victim to a seemingly harmless looking little monster called Churn and the business died a very, very slow death as all its Customers left… one by one.

Growing Your Business
5
 min read

How CFOs can use fast access to financial data to instill trust in their companies

Financial data underlies everything that a Chief Finance Officer (CFO) has to determine or predict or make forecasts on for the company they support. Building any financial planning model on a business requires access to the financial data across the whole organization - budgets, invoices, revenue, payroll, and more - historical and recent.

Growing Your Business
7
 min read
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