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Samantha runs GrowTech, a SaaS startup that relies on a mix of paid and organic traffic to bring in customers.
With acquisition costs rising and churn always a factor, she needs a clear plan.
How many visitors will convert? Churn? What happens if she adjusts pricing or ad spend? Every decision impacts growth, and she needs to see the bigger picture.
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The SaaS Growth Model helps subscription businesses forecast customer acquisition, churn, and revenue growth. Every adjustment in ad spend, conversion rates, or pricing directly impacts long-term revenue, making it essential to plan ahead.
With whatifi’s decision tech, SaaS teams can model different acquisition and retention strategies to see how key factors influence growth. This scenario enables users to:
✅ Simulate conversion funnels—predict how ad spend, organic traffic, and trial sign-ups convert into paying customers
✅ Analyze churn impact—understand how retention strategies affect long-term revenue
✅ Compare pricing models—adjust subscription costs and see the effect on revenue and adoption
✅ Optimize ad spend allocation—test different marketing investments and balance paid vs. organic growth
By testing strategies before execution, SaaS teams can make data-driven decisions, maximize ROI, and scale more effectively.
We're not a spreadsheet. Our business simulation software helps you run multiple 'what if' growth scenarios - instantly. Build, share and visualize all of your potential business outcomes and better plan your SaaS growth action strategy.
whatifi maps your entire SaaS funnel—from ad spend to conversions, churn, and cash flow—so you can forecast revenue with confidence.
Easily test different acquisition strategies, pricing changes, and churn rates to see their long-term impact before making key decisions.
Compare acquisition costs, adjust marketing spend, and maximize ROI by identifying the most effective growth strategies.
whatifi’s interactive modeling helps you validate strategies, minimize risk, and scale your SaaS business smarter.
You need to make big decisions while juggling a ton of unknowns. Your forecasts need to be dynamic, interactive and provide up-to-the minute outcomes across offices, departments and the globe.
Connect your data. Add details about your Products, Parts Lists, Customer Cohorts and Pricing. We have a complete library of pre-built business logic Events that can be connected together to quickly build your business model.
Select a template or use our flowchart-like Scenario Canvas to quickly map out MULTIPLE "what if" scenarios. Changes instantly flow through the affected Scenarios, updating calculations, KPIs and margin forecasts.
Our simulations are infinitely scaleable. No flipping between tabs or toggling numbers back-and-forth. Instead, you can see all of the outcomes concurrently, calculate ANY metric, KPI or account, and instantly share Scenarios with Finance, other departments, investors, or management.
Take a look at our Case Studies and Example whatifi Scenarios.
View the video - or - if you are feeling brave, launch the actual scenario (desktop only) and explore each of these use cases.
Customers. Buyers. Users. Guests. Patrons. Consumers.
Regardless of what you call them, they are the building blocks of your subscription revenue and your cash flow. Use the Customer, Growth, Churn, Unit Cost and Revenue Events to map out the factors that drive success for a software-as-a-service business model.
As a new company, creating your first video game requires a massive upfront investment.
At the same time, revenue models for gaming continue to evolve.
We helped the team model out their different player types, spending patterns, segmentation, and how this impacts their runway, funding rounds and long-term profitability.
Despite what your spreadsheet says - revenue doesn't just magically show up on its own.
Use an Outbound Sales and a Salesperson Event to quickly model multiple sales funnels, different lead times, customer cohorts and multiple staffing timelines. Compare this against a traditional CPC campaign.
