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Brett runs ConstructCo - a small manufacturing company that imports a large percentage of their materials.
The potential tariffs means he needs to rethink his pricing, his margins and whether to absorb the cost or pass it along to his customers.
Every dollar counts and his business is on the line.
This Tariff Impact Scenario helps businesses evaluate the financial effects of a potential 25% tariff increase on their cost structure and profitability. When tariffs rise, companies face critical decisions—absorb the additional costs, pass them to customers, or share the burden—each with its own financial consequences.
With whatifi’s decision tech, businesses can simulate multiple pricing and cost strategies to understand how tariffs will impact their Cost of Goods Sold (CoGS), profit margins, and overall revenue. This scenario enables users to:
✅ Visualize different pricing strategies—absorbing costs, passing them to customers, or sharing the increase
✅ Predict sales volume shifts based on customer price sensitivity and demand elasticity
✅ Compare profit margins under different tariff response strategies
✅ Optimize pricing and sourcing decisions to mitigate risks before tariffs impact cash flow
By modeling these scenarios before making real-world decisions, businesses can stay ahead of market changes, maintain profitability, and adapt their pricing strategy with confidence.
We're not a spreadsheet. Our business simulation software helps you run multiple 'what if' tariff scenarios - instantly. Build, share and visualize all of your potential business outcomes and better plan your tariff action strategy.
Tariffs drive up your Cost of Goods Sold by increasing import costs, cutting margins, and forcing tough pricing decisions. whatifi helps businesses model these impacts, compare strategies, and optimize costs before they hit profitability.
Raising prices to offset tariffs can lead to lower sales volume, shrinking revenue, and lost market share. whatifi helps businesses model pricing impacts, test customer response scenarios, and find the right balance between profitability and demand.
Pricing changes can directly impact sales volume, influencing revenue, customer retention, and market position. whatifi helps businesses model different pricing strategies, forecast demand shifts, and optimize profitability before making real-world changes.
Tariffs increase Cost of Goods Sold, directly squeezing profit margins by raising import costs without increasing revenue. whatifi helps businesses model tariff-driven margin changes, compare pricing strategies, and find the best path to protect profitability.
You need to make big decisions while juggling a ton of unknowns. Your forecasts need to be dynamic, interactive and provide up-to-the minute outcomes across offices, departments and the globe.
Connect your data. Add details about your Products, Parts Lists, Customer Cohorts and Pricing. We have a complete library of pre-built business logic Events that can be connected together to quickly build your business model.
Select a template or use our flowchart-like Scenario Canvas to quickly map out MULTIPLE "what if" scenarios. Changes instantly flow through the affected Scenarios, updating calculations, KPIs and margin forecasts.
Our simulations are infinitely scaleable. No flipping between tabs or toggling numbers back-and-forth. Instead, you can see all of the outcomes concurrently, calculate ANY metric, KPI or account, and instantly share Scenarios with Finance, other departments, investors, or management.
Take a look at our Case Studies and Example whatifi Scenarios.
View the video - or - if you are feeling brave, launch the actual scenario (desktop only) and explore each of these use cases.
Customers. Buyers. Users. Guests. Patrons. Consumers.
Regardless of what you call them, they are the building blocks of your subscription revenue and your cash flow. Use the Customer, Growth, Churn, Unit Cost and Revenue Events to map out the factors that drive success for a software-as-a-service business model.
As a new company, creating your first video game requires a massive upfront investment.
At the same time, revenue models for gaming continue to evolve.
We helped the team model out their different player types, spending patterns, segmentation, and how this impacts their runway, funding rounds and long-term profitability.
Despite what your spreadsheet says - revenue doesn't just magically show up on its own.
Use an Outbound Sales and a Salesperson Event to quickly model multiple sales funnels, different lead times, customer cohorts and multiple staffing timelines. Compare this against a traditional CPC campaign.
