Visually create "what if" runway and pricing scenarios for your Startup
We help Startup Founders visually map out, model and share "what if" cash flow forecasts with their team and  investors - all in real-time.
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Built for CFOs. Wired for Startups.
Planning to scale your business? Here are 90+ services and tools to automate your financial workflows.
Download our guide to 90+ digital software solutions and frameworks to help automate your business and set your finances up for scale.
Innovating. whatifi was a top-five finalist
and participant in these fintech startup programs:
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Visual, yet powerful features
Everything about our approach to building financial projections is unique. Hang on... Prepare to have your mind blown.
Save Time - Ridiculously Fast Setup
Not yet a Level 17 Excel Ninja...? No problem.
Quickly connect one of our 20+ pre-built business logic "Events" to visually model multiple "what if" scenarios.
Build scenarios in seconds - not hours.
"Spreadsheets are great, but I love the visual part of whatifi. It is so much easier to create and present a scenario that my team can actually understand."
Compare Pricing and Runway in Real-Time
"Great question.... let me get back to you..," you said...
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Or, use whatifi. Help your team and potential investors compare countless "what if" forecasts, interactively. In real-time.
Never say "let me get back to you" again.
"We're a SaaS startup. Everything is an unknown. EVERYTHING! Runway. CAC. Pricing. Staffing. Now we can map out our options and see where the different paths take us. Kind of like a choose-your-own-adventure book!"
Ever had to chase a formula? Not with whatifi.
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Truly understand how every single variable and possible decision contributes to the success of your startup.‍
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We're more like a database than a spreadsheet. See exactly where and how a key decision impacts the health and profitability of their business.
Know Your Numbers
"We now offer forecasting as an e-commerce add-on service. We quickly build and then share models with our 30+ clients. One-time setup. They can play with the numbers. We bill monthly. Boom."
Watch whatifi in action and learn about our unique approach to scenario forecasting.
Build "what if" scenarios in seconds.
Our platform was designed for CFOs. For a limited time, get Startup access to our full suite of calculations and financial models for a reduced price.
• Customer, Growth, Churn, Pricing, CAC and Revenue
• Costs of Goods Sold, SG&A, Income, Expenses and Profit
• Staffing and Contractor planning
• Runway and Cash Flow projections
• SaaS KPIs and Metrics
Free 30 Day Trial
Modules
Modules are customized add-ons to your account designed to calculate and solve advanced "what if" scenarios. These range from individual integrations with other applications to powerful financial calculations such as our Capacity and Staffing Module. Pricing varies depending on complexity and number of users.
Integrated with the tools you know and love
We know. You love Excel. You hate Excel. VLOOKUP. Pivot tables. Fancy schmancy conditional formatting. We get it.
So instead of trying to compete with your favorite spreadsheets and tools, we decided to integrate with them instead.
Our articles on Analytics, Visualization, and the future of Finance
We've got some passionate feelings on the subject of decision-making, scenario planning and how best to visualize those options.
Theory Studios: Unlocking Project Success with whatifi Scenario Services
Managing project timelines and resource capacity is critical for Theory Studios. By using whatifi, they streamlined decision-making, optimized artist allocation, and improved project forecasting—ensuring smoother production and better profitability.
How Augsense Uses whatifi to Secure Funding & Scale Production
For startups like Augsense, securing funding and scaling production requires more than just a great product—it demands clear, data-driven financial planning. By using whatifi, Augsense built dynamic financial models to forecast cash flow, test funding scenarios, and optimize production costs. This gave investors confidence in their strategy is helping them scale with precision.
Refuge: Artist Capacity Planning with whatifi Scenario Services
Managing artist capacity in Visual Effects is a constant balancing act—hire too soon, and overhead eats into margins; wait too long, and you’re scrambling to meet deadlines. Refuge tackled this challenge using whatifi, gaining real-time insights into staffing, project pipelines, and financial impact before making critical decisions. The result? Smoother production cycles and smarter hiring.
Planning to scale your business? Here are 90+ services and tools to automate your financial workflows.
Download our guide to 90+ digital software solutions and frameworks to help automate your business and set your finances up for scale.
