whatifi for Startups

Visually create "what if" runway and pricing scenarios for your Startup

We help Startup Founders visually map out, model and share "what if" cash flow forecasts with their team and  investors - all in real-time.

Screen grab of whatifi desktop version of the software
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Built for CFOs. Wired for Startups.

Planning to scale your business? Here are 90+ services and tools to automate your financial workflows.

Download our guide to 90+ digital software solutions and frameworks to help automate your business and set your finances up for scale.

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Innovating. whatifi was a top-five finalist
and participant
in these fintech startup programs:

National Bank of Canada fintech innovation competition logo
Desjardins fintech innovation cooperation logo
Fintech Cadence ascension fintech cohort logo
Animated gif that compares how to build financial models in whatifi versus how models are built in a spreadsheet
Why whatifi?

Visual, yet powerful features

Everything about our approach to building financial projections is unique. Hang on... Prepare to have your mind blown.

Save Time - Ridiculously Fast Setup

Not yet a Level 17 Excel Ninja...? No problem.

Quickly connect one of our 20+ pre-built business logic "Events" to visually model multiple "what if" scenarios.

Build scenarios in seconds - not hours.

"Spreadsheets are great, but I love the visual part of whatifi. It is so much easier to create and present a scenario that my team can actually understand."

Shellie M.
SaaS Founder / Former CFO - Vancouver, Canada

Compare Pricing and Runway in Real-Time

"Great question.... let me get back to you..," you said...
‍
Or, use whatifi. Help your team and potential investors compare countless "what if" forecasts, interactively. In real-time.

Never say "let me get back to you" again.

"We're a SaaS startup. Everything is an unknown. EVERYTHING! Runway. CAC. Pricing. Staffing. Now we can map out our options and see where the different paths take us. Kind of like a choose-your-own-adventure book!"

Hussein G.
Startup Incubator Program Manager - Austin, USA

Ever had to chase a formula? Not with whatifi.
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Truly understand how every single variable and possible decision contributes to the success of your startup.‍
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We're more like a database than a spreadsheet. See exactly where and how a key decision impacts the health and profitability of their business.

Know Your Numbers

"We now offer forecasting as an e-commerce add-on service. We quickly build and then share models with our 30+ clients. One-time setup. They can play with the numbers. We bill monthly. Boom."

Bill M.
Fractional CFO - Sydney, Australia
Pricing Just For Startups

Our platform was designed for CFOs. For a limited time, get Startup access to our full suite of calculations and financial models for a reduced price.

• Customer, Growth, Churn, Pricing, CAC and Revenue
• Costs of Goods Sold, SG&A, Income, Expenses and Profit
• Staffing and Contractor planning
• Runway and Cash Flow projections
• SaaS KPIs and Metrics

Free 30 Day Trial

Modules

Contact Us
/ Month

Modules are customized add-ons to your account designed to calculate and solve advanced "what if" scenarios. These range from individual integrations with other applications to powerful financial calculations such as our Capacity and Staffing Module. Pricing varies depending on complexity and number of users.

What’s included:
Ability to calculate advanced scenarios
Only available on Paid Accounts
API Integrations
Advanced scenario sharing & reporting
Learn More
Articles & News

Our articles on Analytics, Visualization, and the future of Finance

We've got some passionate feelings on the subject of decision-making, scenario planning and how best to visualize those options.

Planning to scale your business? Here are 90+ services and tools to automate your financial workflows.

Download our guide to 90+ digital software solutions and frameworks to help automate your business and set your finances up for scale.

Your guide is rocketing to you right shortly.
Oops! Something went wrong.