The Scenario Canvas

Like real decisions, whatifis are a series of connected Events or Nodes. Some are generic like Expenses or Income Events. Others are more specific like a Cost of Goods Sold Event. Each Event inherits information from upstream Events, performs a calculation, and then passes the modified information to the next Event. We call this Context Passing.

When there is more than one option to consider, add a Decision Event. A decision can have multiple branches. Interactively locking in a decision refines your Scenario Thread list and makes it easier and easier to target your strategy.

Each unique path through the node network is called a Scenario Thread. A Scenario can have hundreds of threads. Our Decision Engine algorithm marches through each individual Scenario Thread and calculates everything from cash flow to net worth to active customers to sentiment data. Use the Decision Engine to sort and filter Threads based on profitability, ranks, sentiment or other metrics.

The Baseline is the business’ profile. These nodes capture everything that is real and current; bank account balances, assets, debts, leases, inventory. API integrations ensure that the client’s profile is as accurate as possible. Changes to the Baseline impact all Scenarios.

Big decisions can have a lot of complex, moving parts. Group Events together. Then effect, connect, and collapse Containers to create a clean, layered presentation and interaction experience.

Events
Decisions
Threads
Baseline

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